People often ask me how is it that the world’s best fishing boat can keep getting better year after year. It’s simple, really. Leaders always have to stay a step ahead of the competition. And we do. This year’s line is the finest selection of Lund boats ever built, with a level of quality that’s even higher than our legendary standards, thanks to new, improved manufacturing processes and exciting new technological advancements. But there’s something else that’s special about Lund, and that’s our people. Our continued growth in the United States and Canada can be attributed to our employees’ commitment to continuous product improvement.

Today Lund employs more than 700 professionals, all of whom lend their specific expertise to the design and manufacture of what are widely considered the best-built boats ever available. Lund’s highly trained, experienced professionals are working together to channel all of our best thinking – from across North America – into a single targeted focus, and that’s finding better, smarter, and more affordable ways to make our customers’ time on the water something special. And it’s because we employ the brightest minds in boat building that Lund resale value leads the industry year after year after year.

If you love fishing and boating, then please do yourself a favor and visit your Lund dealer. We think you’ll be amazed at our awesome selection of boats, and you’ll see why Lund dealers are considered the best in the business. We’ve put together a powerful combination of people and products to please you. Now it’s up to you to grab your share of the adventure.
Larry Lovold, President Lund Boat Company

Johnson Outboard Motors

Since 1921, Johnson has been building rugged, dependable outboards for some of the world’s most demanding customers.

Quite simply no other outboard has met more challenges in more inhospitable environments than Johnsonâ outboards. Whether you’re rocketing to the next bass hideout, scrapin’ sleet off your teeth, searching for a record Tiger Musky, or maybe getting’ down with some hard-core water ski action, there’s a Johnson outboard tough enough to take it all in stride. Day after day. Season after season. Johnson outboards. Proven technology. Legendary performance. Voted number one by seven million tough customers just like you.

Evinrude - Outboards

Evinrude didn’t earn the reputation for being first in outboards by being afraid of innovation. We’re not that kind of company. Fact is, nearly every major advancement in outboard technology since 1908 has come from Evinrude.

The first aluminum outboard. The first loop-charged powerhead, the first V-4, V-6 and V-8 outboards, and the most important technological advancement in decades, the first DFI (Direct Fuel Injection) outboards. That’s right. Five years ago Evinrude introduced the world’s first DFI, pioneering FICHT DFI technology to the world. Evinrudeâ outboards with FICHT Ram Injection offers boaters major improvements in fuel economy, oil consumption and emissions. In fact, the technology is so good that other outboard manufactures have to develop variant systems to get around our patents.

While other outboard manufactures begin testing their prototype with consumers, Evinrude continues perfecting the performance-enhancing technology that it pioneered.